It is smart to be intelligent, the more intelligence you have, the smarter you should become.
The foundation of world class communications comes from diligent Business Intelligence work.
There is an untapped ocean of business intelligence currently available, to help you drive your market share, sales, revenue ambitions further. Most of these can be obtained via governmental departments, research houses or specialised data organisations across consumer and business.
In any given situation it is said that whoever has the best business intelligence, whoever owns the information, owns the market. This is true. However, it is what you are able to do with that information, how you use it to your advantage, that is the conundrum that most organisations fail to address in their goal to increase business performance.
Intelligence requires correct interpretation
Each piece of information, or valuable insight across many metrics need to be formulated into a coherent and cohesive business logic. We can develop target clusters, groups and profiles from a similar metric that will all have a propensity to respond, engage and buy from conscious and subconscious triggers generated by communications.
Data is the foundation of Business growth.
Business intelligence is the foundation of customer segmentation, which in itself is the foundation of base management, which in turn is the architect for proposition development, which needs to be communicated in a way that resonates with the individual. (this is covered in Marketing Communications and Communications Process) For communication to succeed at grass roots level, a seamless co-operation between all functions will provide a far greater return ratio than a silo approach.