We have proof that customer segmentation can skyrocket your sales performance.
Customers are segmented to ultimately achieve higher sales, revenue and profit.
The intelligence is categorised by pre-defined metrics into a set order. This becomes the segment pyramid from which the business bases its sales channel structure, product/service propositions and levels of communication.
The logic, reasoning and rationale behind the metrics differs from each organisation, channel and market. Much depends on the capability of the people, systems and application requirements from a basic data warehouse to a 360 CRM for managing all aspects of the business operation.
Chose your optimum customer segmentation model, aligned to your needs
A correctly designed and utilised customer segmentation model has the power to transform your business operation into a smart, efficient and effective machine, that maximises revenue potential across the current customer base and the general market. There are many variables that suit different operations, but we can help and advise on what is best for you.
From this, we can guarantee that a fully functional, systematic approach is deployed, the right ‘pitch’ is always made to the right people, all forms of 'revenue potential' has been addressed, new customers acquired are correctly segmented to form a complete picture of the addressable market and create a sustainable, profitable ecosystem within marketing.