Influencing the influencers is not easy, but Lighthouse does this every day.
There is a real need for all brands to develop influencer relations to enhance their messages in social media.
However, very few brands have successfully developed influencer platforms and strategic influencer partnerships that resonate almost perfectly with the target audiences.
Being more strategic and less tactical is a win for the short, medium and long term, but is not true INFLUENCER MANAGEMENT.
Develop and deliver KPIs
Key words, expressions, messages, hashtags