Become a master at b2b sales

We optimise experience and enrich customer engagement.

Similar to what we’ve seen in the B2C environment, the importance of digital channels for B2B companies has grown significantly in the past few years and has radically increased since the COVID-19 crisis began.

However, this rapid change does bring some issues - the client expects his Account Manager to be operationally fluent with all the VC applications and be an expert in managing remote meetings. If that was not all, their employer fully expects the sales teams to increase engagement, whilst producing a marked increase in sales and revenues, despite the obvious handicap. A solution is clearly required.

The shift from traditional meetings to digital engagement.

Sales leaders today are moving quickly to digitally transform the customer management process, making changes that help their sales teams become more efficient, effective and productive with superior, enhanced and improved customer engagement solutions.

Get closer to all your customers, gain their admiration and respect.

In an environment where habits and practices have changed so quickly and will likely continue to do so, traditional face-to-face interactions have given way to sales and service support by videoconference, webinar, phone, human chatbot, and other means.

Digital customer engagements are typically multifaceted which comes with specific digital challenges to help maintain and develop the ongoing client relationship.

Engage at a level never achieved before

Now in the New Normal, the role, function and competency level of the dedicated B2B salesperson that manages a fixed portfolio of customers, needs to be sharpened and several layers of additional skillsets needs to added to their already impressive range of capabilities.

Be able to interact with more profound customer knowledge

Once done, the New Multifunctional Account Manager will emerge. It is expected that he/she will have a commanding presence across the social media channels, be respected and trusted as an authority on matters concerning their markets, products and solutions. And we should all recognise that true customer loyalty, can only be achieved, once respect and trust has been earned.

The B2B Playbook for the future is here now

To make this happen, all the digital tools that are available to help increase customer engagement need embracing and executing to a pre-defined plan. We anticipate that if the B2B sales units can be trained to use our proven digital communication solutions, unprecedented improvements in customer relationship management can happen, which will ultimately produce a marked improvement in sales and revenues across the base.

We provide B2B social selling & digital communication solutions

• Digital Engagement personified

• Debating in social media context

• How to create a Viral

• Benefits of challenging the status quo

• Sharing, liking, commenting and tagging

Or you can take the easy option

There is an alternative solution, if all your B2B sales teams are exceptionally busy, or if in-house execution issues exist, take the easy option and outsource all this work to Lighthouse.

Task Lighthouse to write the content and manage the postings for you

We can manage all your social media activities on your behalf, including the development of the content strategy, content creation; opinion pieces, articles, news stories - and even manage all customer interactions on the social platforms as well, if you wish.

We are staffed with ex-tech journalists, award winning investigative reporters, tech pr and marketing people, all are fluent with most vertical markets and can certainly prepare and write articles and opinion pieces of immense calibre, for your approval on a daily basis.

lighthouse b2b sales trainings come with service guarantees

From your brief, our experts and management team will custom design what we consider to be the best b2b sales trainings, just for you. We will provide tactical options, budgets and targets that we will achieve.

You may be very surprised with the strength of our recommendations and the anticipated outcomes.

We would certainly advise you to measure our ‘service guaranteed proposals’, against your current performance.