PR Campaigns that exceed expectations
We have dedicated teams packed with recognised ‘experts’ in their specific area, they all revel in creating inspiring and persuasive communication.
We have diligently hand picked these very talented people, they all complement each other and work towards achieving the PR goals for all the clients in the various markets in which we operate. All are highly experienced, passionate, committed and truly focused on exceeding client expectations across every project.
In addition, they will be directed by Anamaria, the Managing Partner, a recognised, dedicated and highly regarded PR ace, with 20 years international experience working with major corporations, across several markets.
Although we are heavily involved with PR & Marketing in the Financial sector, we are also fluent with PR & Marketing Services across many others markets as indicated below.
Our credentials are impeccable, you can find many client statements on the references page of this site.
Creation of PR strategy
Our teams are aligned to specific industries and combine their in-depth business sector knowledge with intense PR know how, ensuring our clients get the best possible service and achieve the desired impact that great persuasive communication can bring.
The teams can understandably ‘hit the ground running’ in orchestrating the optimum communication strategies, individually tailored for each client and their market.
we deliver PR results
Our PR strategies are created to deliver the kind of results that meet the demands of every client, our remit, as always is to aid the corporate objectives and pro-actively contribute to the progressive upturn in business performance that persuasive communication can deliver.
Typically, a press release created by Lighthouse for any of our clients, will be extensively covered across all the target media, providing a substantial increase to your current share of voice, generating immense PR value.
Extensive Case Studies on our PR performance are available upon request.
PR Tactics
We will provide complimentary PR proposals covering our strategy, variable tactical recommendations and budget. These will be custom designed to help take your share of voice and market penetration to the next level.
The budgets and plans are flexible and can be configured for a specific project or for the fiscal period.
PR Reporting tools
All of our clients receive daily, weekly or monthly reports, covering all the client’s media coverage across news and social media, and all competitor activities in great detail.
Our sophisticated news and social media listening tools allow us to monitor and measure all activities, ensuring that the tactical plan is achieving the desired results.
We also provide cross-sector reports, highlighting current trends and topics that may impact the core business areas.
Social Media PR
Current 2022 research indicates that the devastating effect of receiving bad reviews on social media can have a disastrous impact on the health and wealth of any business.
It is claimed that over 90% of people stating that they will think twice, or avoid buying that company’s products or services, based on bad social media review.
It is very clear that companies have to manage their social media presence effectively, and maintain a positive, preferably overwhelming presence across the social platforms.
social media investment
Lighthouse has invested heavily in this area to deliver the talent required to manage this key operational function.
We have the social media team in place that is readily creating numerous blogs, articles, news stories and opinion pieces that are both educational, persuasive and generating immense traction.
To support this we have also invested in all the latest software applications that make the entire social media unit extremely productive.
Reputation PR
There is nothing worse than damage to your brand reputation.
On the basis that prevention is better than cure, we shape our clients’ brand reputation across social media and news media platforms, creating authority and loyalty that instils an extremely positive view of the business brand that becomes very difficult to tarnish.
In any event, our media relations and crisis communication PR experts can manage any unforeseen issues that need to be dealt with, in a professional manner.
Influencer PR
Working with traditional media is still a major factor of what we do, but in the past year, working with influencers has become a big part of the Lighthouse PR strategy for a number of our clients.
We work with numerous key influencers, but we always prepare a customised list of ideal influencers for client markets, just as you would put together an ideal media list.
We consider factors such as their presence in your sector, their social following, and their fit with your brand.
Our exceptional relationships with influencers are due to how we include them in the strategy, making them feel part of the brand, maintaining regular contact, and keeping them informed, we have found that the more we share, the more they give back.
News Media PR
Research indicates that about 50% of news media coverage has originated from a PR source, from a PR perspective this is known as earned media.
Our healthy relationships with the Romanian and EU press across mainstream media, Finance, Technology, Real Estate, Industry, Green Energy and Pharma, puts Lighthouse in an enlightened position with most of the Media owners, who trust our reputation and look to us for the latest news and views with what’s really happening in the markets.
We create news stories that are topical and newsworthy, are aligned to the strategic communication objectives of each client and do our best to get the story published - everywhere.
PR advice - from the Experts
Due to our policies of hiring the very best talent in the market, you can be assured of receiving the best PR advice, covering strategies and tactics to meet and exceed your expectations.
Our clients are the proof of that, and we welcome you to talk to any of them for a reference, or indeed please visit the reference page on the site.
Lighthouse PR strategies come with service guarantees
From your brief, our experts and management team will custom design what we consider to be the best pr strategy for you. We will provide tactical options, budgets and targets that we will achieve.
You may be very surprised with the strength of our recommendations and the anticipated outcomes.
We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.
Clients can be assured that the staff at Lighthouse, all its processes and procedures, is in compliance with and adheres to the guiding principles of the Chartered Institute of Public Relations, the governing body for PR, of which Lighthouse is a Global Affiliate member.