Our PR reports take you straight to the information you need

How does it work?

It can be the name of your company, brand, competitor, campaign hashtags – or any other topic relevant to your business.  We crawl the web for mentions of your keywords across all the news, business and social media platforms, webinars, forums, TV, Radio – we cover all communication channels in Romania – Nothing is missed!

And we provide you with a full report.  This can be daily, weekly or monthly.  In text and graphic format, with full visualisations and an executive summary that can be presented at any senior management meeting or indeed even the Board.

The report is comprehensive and can use numerous filters; by location, engagement, author, reach etc. We can even track your favourite journalists across all their activities and create robust coverage reports about who has shared specific articles.

All we need from you is the topics, keywords, phrases and competitors that you want to track and the account management team at Lighthouse will take care of the rest. Automated alerts can also bring updates directly to your inbox. 

emergency alerts

We can even set up ‘emergency alerts’ for priority keywords or phrases that demand an immediate response.  These types of alerts can be tracked on an hourly basis and are a vital element for managing crisis communication.

Protect your online reputation

It is vital that you can track all mentions of your brand, product or service in the digital environment and across all other media, including TV, Radio and newsprint.  Comments can be responded to whether they are negative, neutral or positive, enabling you to start an engagement process with any dissatisfied customer before the story gets ahead of you. 

stop churn in its tracks

Our instant alerts for negative mentions, empowers you with the information at any early stage of any possible ‘churn event’, providing you with the ability to engage in the key conversations before it’s too late and relational churn starts to foster.

improving customer service

Many organisations are now managing their customer service in the public domains of social media and chat platforms, as it is a quick and easy go-to for people with questions and complaints about your brand.

Understanding how people talk about your brand online means you can anticipate this interaction, and even reach customers online who may have made positive, neutral or negative comments in the social media platforms.

Being armed with this information can go a long way in enhancing customer experience when done right. This provides a great opportunity for cross sell and upsell across the breadth of your product and service propositions, moving these customers into promoters and brand advocates.

attracting new customers and break into new target demographics

You can also use our research for audience intelligence, to understand your customers on a deeper level than just their demographics. Acquire information about opinions, lifestyles, habits, and even interests to truly know what sort of people they are and be able to communicate with them in their own language.

By understanding audiences, you can attract new customers who might not have even heard of your brand, or who you had never considered. Identify new opportunities within your market by keeping an eye on the conversation. Using social media research means you can continually monitor the conversation in your industry and find new ways to speak to your target audiences.

Measure your PR efforts

In our policy of complete transparency, we provide the ability to track the reach & engagement of all your mentions.  You can realise by reviewing the hard data, how many people talked about your new campaign, press release, article or opinion piece and include how many shares and likes, which expand the reach.  This can all be measured by how relevant and topical the subject is and how well it is written. 

Sentiment analysis

We provide the complete analysis of your PR mentions, segmented and clustered around positive, negative and neutral mentions, to allow you to instantly see how people are talking about you and your brand, ‘at a glance’.  We layer these reports over weeks and months to chart and map brand progress, providing the tools to develop further campaign initiatives to drive brand advocacy across the base.

Presence score

We measure your digital presence and reach over agreed timeframes and compare to a benchmark.  We can also provide accurate measurements against your nearest competitors, providing you with a pr performance blueprint, in graphical format that can be presented to management teams and boards.

In essence, we not only collect the data related to every time your name, keywords and phrases are mentioned, we analyse the reach, engagement, influence and emotions for all the social and non-social mentions alike. All to ensure that our clients have the complete picture of what going on and what’s being said in the market.  This information is invaluable and available from Lighthouse Romania.

Detect sales opportunities

Whenever people are asking about products and services online that fit the profile of the product or service proposition that you offer – we will know about it.   This provides you with the ability to reach out to your customer indirectly with your proposition.  We can also monitor certain keywords like "where can I buy..." “ what’s the best…” etc to find potential customers.

uncover micro-influencers that speak to your audience

Influencer marketing is a new, but already highly-saturated methodology. Attracting expensive macro-influencers for campaigns is a path well-trodden but using social media research you can uncover your brand’s biggest fans, and category-specific micro-influencers, who can advocate for your product or service.

Researching and building panels of influencers means you can build a relationship with relevant micro-influencers who are far more impactful within their community than larger influencers without as much of a niche.

Spot the most influential people and engage them in the discussion about your solution or service proposition.  Discover what people like or dislike about your company in order improve communication and start new engagement processes.

You will find us to be the utmost professionals with impeccable credentials in our field of expertise. We are here to serve and can provide you with state of the art support across all your communication needs.