Our Employer Branding strategies aid businesses

We produce measurable results for every employer branding initiative.

An employer brand is a company’s identity as an employer - it’s a combination of how their employees rank what it’s like to work for them, how the company promotes itself as an employer of choice, and how candidates perceive what it would be like to work for them.

Planning for the development of an employer branding and internal communications strategy is now accepted as standard for most organisations in Romania. Making the change and communicating it persuasively to your own colleagues and potential employees are crucial to the current organisations survival.

You may read our recent article on Employer Branding published in the main News Media from the ‘Press’ section on our site by clicking the link here > Press Article

employee acquisition

We understand that every business want to hire the very best people in the market. This statement also works the other way as the great employees with all the key attributes, only want to work for a great employer. And if they really are considerably above average, they will research the company on message boards and forums and get feedback from current and ex-employees.

Lighthouse has a solution for how to deal with these issues, and many more, which is included in our acclaimed employer branding strategy and tactical plans.

employee Retention

Retaining your best employees and creating an organisational brand of being the ‘best place’ to come and work, is proving to be vital for the health of most businesses in Romania. As with the brain drain into western Europe and the rise of millennials, current work practices need to keep abreast of this rapidly changing business environment.

lighthouse employer branding techniques provide numerous benefits

• Companies with strong employer brands have 28% lower turnover rates.

• The cost per hire is over 2 times lower for companies with strong employer brands.

• Employees working for companies where the employer brand matches their experience of working there, are 22% more likely to recommend their organisation as a good place to work

employer branding services

• Employer branding strategy & planning

• Internal communications strategy & planning

• Independent review against your top 10 competition.

• True Situation Analysis; includes interviews with various employees

• Internal messaging development

Transformation

In an age of unprecedented disruption and change, it has never been as critical for companies and organisations to be agile, with the ability to adapt and change, often radically. And it’s never been so important to get change management right.

Of the many and varied factors that are involved in transformational change management, across all onboarding, employer branding, one thing stands out as being the difference between success and failure and that is communication.

Key Learnings:

• How to create a compelling change story

• Understanding the psychology of change and applying the right communication to articulate the key messages

• Understanding change due to market and technological advancements and deregulation

• The holy grail – changing organisational culture to align with the employer brand

If you’d like a more ‘official’ definition, The Society of Human Resource Management defines employer brand as;

“An important part of the employee value proposition and is essentially what the organisation communicates as its identity to both potential and current employees. It encompasses an organisation’s mission, values, culture and personality. A positive employer brand communicates that the organisation is a good employer and a great place to work.

Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organisation in the market.”

lighthouse employer branding strategies come with service guarantees

From your brief, our experts and management team will custom design what we consider to be the best employer branding strategy for you. We will provide tactical options, budgets and targets that we will achieve.

You may be very surprised with the strength of our recommendations and the anticipated outcomes.

We would certainly advise you to measure our ‘service guaranteed proposals’, against your current performance.