Marketing experts that deliver
We have dedicated teams that are recognised ‘marketing experts’ that revel in creating inspiring and persuasive communication. Every staff member has been hand picked, all are highly experienced, passionate, committed and dedicated to exceeding client expectations.
The experts are aligned to specific industries and combine their deep market knowledge with intense marketing know how, ensuring our clients get the best possible service.
In addition, the subject matter experts will be directed by Steve Gardiner, a dedicated and committed ace in all things Marketing, with 25 years international C level experience across several markets working for major corporations.
Marketing Operations
Our teams have a background in working with major corporations in each of these markets and understandably can ‘hit the ground running’ in orchestrating the optimum communication strategies, individually tailored for each market.
Our communication strategies are designed to deliver results and Lighthouse clientele have benefitted and enjoyed the progressive upturn in business performance that persuasive communication can deliver.
Marketing Strategy Planning
We will provide complimentary marketing proposals covering our strategy and recommendations, to help take your communication to the next level and help drive your business forward. This will include options on budgets, tactical plans and our reporting tools to monitor and measure all activities.
Just send a request to the Managing Partner, with a written brief, using the mail icon below or hit the chat button.
Marketing Campaigns
Due to our policies of hiring the very best talent in the market, you can be assured of receiving the best marketing advice, covering strategies and tactics to meet and exceed your expectations. Our clients are the proof of that, and we welcome you to talk to any of them.
Direct mail marketing campaigns
It may be viewed as old-school, but with direct mail, you can provide an interactive experience, samples or promotional materials that place your company right on your customers’ doorstep. And when was the last time that they received something memorable in the traditional post?
The infinite creative possibilities and novelty make direct mail memorable, earning substantial returns as a campaign medium in front of both social media and email. Both local and online businesses can reap the benefits of direct mail by using incentives, contests, and offers that drive people to their platforms.
Social media marketing campaigns
Social media can be a vehicle that pushes your customers further down your sales funnel or as a way for you to gather quantitative and qualitative customer feedback, in addition to facilitating an engagement process.
Social media marketing strategies generally include a combination of organic and paid methods that work together to mainly promote and educate your customers. For those reasons, it is often best to focus on the platforms that align with the campaign’s objectives.
Email marketing campaigns
An email marketing campaign is one of the best ways to connect with potential and current customers. Each email is a part of an overall marketing strategy with one common goal: to get your prospects to take action.
The difference between emails that subscribers open and those that get trashed is down to how you design and script the mail, personalise it, so that it resonates with the reader and compel them to click to find out more. It’s one of the trickiest things to get right, but Lighthouse has it covered, with proven methodologies.
integrated marketing campaigns
We define the correct balance of all the marketing services tools that are at our disposal for clients in various markets and strategise the best approach and tactics to maximise performance. We provide you with proposals covering budget and expected returns, with our team managing, monitoring and measuring performance on a daily/weekly basis and provide full reports with recommendations for any fine tuning that may be deemed necessary.
lighthouse marketing strategies come with service guarantees
From your brief, our experts and management team will custom design what we consider to be the best pr strategy for you. We will provide tactical options, budgets and targets that we will achieve.
You may be very surprised with the strength of our recommendations and the anticipated outcomes.
We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.