Manage the News Media and get your story heard
We train you to expertly manage all media interviews
Meetings with top investigative journalists can be nerve wrecking
You need to be prepared.
A less fortunate encounter with a key journalist or a negative article following a face to face interview could put your career at risk, this is why our MEDIA TRAINING programmes are essential for all corporate spokespeople and indeed anyone that regular interfaces with the Media. There are many questions to ask, so let’s start with just the Top 3.
Do I really need to give a media interview?
If the reason for the interview is to defend a negative story –one that attacks your business – then you may be better off issuing a written statement. However, if your business has been hit by a reputational issue then your company spokesperson (who has been trained by us) should be instantly available to speak up on your behalf and provide tangible statements (written by us) that provide the best response to defuse the situation.
Know your key messages and facts
Fundamentally the media interview is an opportunity for you to market your product or service. This is free media coverage.
The journalist’s objective is to tell a newsworthy story – your objective is to use this exposure as a way to subtly convey the benefits of your business to your target audience.
Prepare answers for the likely questions
We will do this for you, its called the Q&A’s and forms a major part of the media training programme. When we are finished with you, handling a live TV interview will be a piece of cake.
You may read many of our recent articles published in the main News Media from the ‘Press’ section on our site by clicking the link here > Press Article
be a product of your great decision making, not your circumstances
Sound bites
Dos & Don’ts
Interview & Debate techniques
Exercises
Live simulations in front of camera
Review and revise based on recordings
Romanian media landscape (optional for expats)
Understand what journalists want
Know your audience
How to prepare
Body language
Key words & Key messages
lighthouse media trainings come with service guarantees
From your brief, our experts and management team will custom design what we consider to be the best media training, just for you. We will provide tactical options, budgets and targets that we will achieve.
You may be very surprised with the strength of our recommendations and the anticipated outcomes.
We would certainly advise you to measure our ‘service guaranteed proposals’, against your current performance.