We protect business reputations

We create, nurture, develop and manage business reputations.

The "best practice" methods employed by Tier 1 international management consultancies serve as the foundation for our reputation management programs.

The goal is to communicate persuasive layers of credentials that reinforce reputations while enhancing credibility, empathy, and trust.

Our best-in-class tactical programs are a result of our 20+ years of experience working for major organizations in all facets of reputation management.

This tried-and-true, clever technique produces the kind of exceptional outcomes you are undoubtedly looking for and can be tailored to fit most corporate processes.

We will quickly establish your company and spokespeople as respectable authorities, the "go-to" people for authoritative public remarks and opinions regarding your particular field of industry.

Positive reputation

• Increase the lifetime value of your customers

• Attract better talent to your organisation

• Enhance your position in negotiations and partnerships

• Add immense value to your goods and services

• Improve and enhance your brand

With a good reputation management plan you can clear the way for positive messages to have the maximum effect.

When people already believe in your company's mission your favoured content will enable expansion of your reach and social footprint, playing a major role in influencing large proportions of your target audience.

Negative Reputation

From the negative viewpoint, if your reputation is taking a hit, then it’s likely that your business will dramatically suffer.

In a recent survey 89% of customers will reverse a purchase decision or even immediately cancel the order after viewing negative content about a brand, product or service online.

But negative comments are nothing to worry about when you have the Lighthouse team on board, as they can be swiftly dealt with by either our corporate and crisis communication teams or our digital teams, depending on the specifics of the negativity and the media channel.

It’s no surprise, then, that businesses actively spend heavily on sustainable reputation management programmes.

We all know that there is an entire industry dedicated to spreading fake news and purposely attempting to damage a brand or company’s’ reputation.

Making bad things quietly disappear, amplifying and correctly positioning the many good things about your business, is just a part of the services that Lighthouse can provide.

Reputation Management

As society becomes more progressive, social responsibility grows as a contributor to your corporate reputation.

Your reputation can also be founded on taking necessary steps to be socially accountable and self regulating, playing a positive role in your business community and employee health.

It also includes your volunteerism and philanthropy, environmental responsibility and the diverse, equal and inclusive work environment that you provide for your employees.

It’s not enough to create a campaign that exaggerates your credentials to the public, partners our suppliers. This is known as greenwashing and often backfires, especially after a former employee launches an exposé.

Improving your credentials involves a thorough analysis of your entire operation including your supply chain and partners. It may also include your environmental footprint at a corporate level.

Product, service

One of the main factors in assessing your company’s reputation is the quality of your products and services. Even if you excel in every other category, your reputation will suffer if the goods and services you provide are inferior or perceived to be so.

Quality, innovation, and value should be a major part of your reputation strategy.

the Lighthouse Strategy

At Lighthouse, we work closely with our clients to understand their business goals, then we learn about their brand personality, strengths, weaknesses, likes & dislikes, with the aim to develop a winning reputation management strategy, tailored and fine tuned for the specific marketplace.

identify the right context

We identify the right speakership contexts. We develop all your content for the News and Social media and at events. We ensure that there is consistency and alignment throughout all the channels.

push your values and opinions

We pro-actively push your vision, mission and values along with your latest press story. We ensure that we beat the agreed coverage targets in terms of number of appearances, mentions, shares, likes etc we also analyse the links and site traffic generated for each release and provide comprehensive reports.

increase your share of voice

We also provide you with ‘deep-dive’ competition analysis to allow comparative performance management against your competition.

In every case the Lighthouse clients’ are dominating the market in terms of ‘share of voice’.

performance management

We train your key spokespeople to be even more persuasive with the media, business partners, employees, as a public speaker. We design, develop and deliver all the associated KPI’s to manage, monitor and measure all activities.

Lighthouse PR strategies come with service guarantees

From your brief, our experts and management team will custom design what we consider to be the best pr strategy for you. We will provide tactical options, budgets and targets that we will achieve.

You may be very surprised with the strength of our recommendations and the anticipated outcomes.

We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.