Digital Marketing that delivers the results you need

We increase your digital performance

We have a deep understanding of customers' needs and preferences and are able to use this information to increase your digital performance. We deliver against customers' expectations by creating meaningful and contextualised digital experiences.

digital marketing

The type of online marketing that will be right for your business will depend on the nature of your business, the habits and demographics of your target market, and your budget, amongst other things.

From your brief and market insight discovery, we can plan and demonstrate how best to reach your goals, with detailed tactical recommendations, timelines and budget.

What is Digital Media Marketing?

With the constant shifts in technology, one cannot deny the influence that digital media has over our way of life. It changes the way we educate, entertain, publish and interact with one another on a daily basis.

And, as a result of this influence, digital media pushes the business world out of the industrial age and into the information age. Business plans are being adjusted to fit a digital strategy. 

Facilitating social interaction

The digital age connects people in ways that were never possible before. Business individuals are now engaging with customers, channel partners and suppliers via social platforms and messaging app’s.

It is now recognised that your digital presence plays a key role in customer engagement and brand advocacy.

The impact of digital marketing

As the impact of digital media continues to grow, so do the opportunities for businesses to connect to their customers.

Whether it’s asking their peers for recommendations, or praising one of their “holy grail” products, this generation has already started the bandwagon for recognising and sharing the role that their favourite brands play in their lives, including major life milestones.

If your business can assess and tap into the emotions behind your audience’s behaviour, you’ll better your chance of connecting and turning your audience into not only lifelong customers but also as advocates for your brand.

Digital Media Levels the Playing Field for Smaller Businesses

Digital media helps small organisations, as they can actually hold a top-ranking position by using smarter digital media, PR and marketing tactics. 

This gives the SME owner an advantage on the larger competition, as the playing field for customer engagement’ is now a level playing field.  And, when managed correctly, the SME can even have a distinct advantage.

Digital Media aligns with customer needs and gives them the information they want, when they need it.

The average Romanian and most EU business people spend over 24 hours a week online, with over 800 Million searches performed online each year.

Most of them look for products or services online. Regardless if it’s a friend sharing a life event (or how your brand made it better), the result of a search query, reading a press article or media blog, digital ad or a promotional video, if customers find your business through any of these, you can thank digital media.  This is why digital media is essential to business.

To run a successful digital campaign, you’ll need a digital plan.

The plan needs to ensure that you structure your tactical elements to enable your content to reach as many customers as possible.

There are 3 types of digital media:

• Owned media

• Paid media

• Earned media

Owned Digital Media

Owned media is any online asset that you control. This type of media is typically unique to your brand. Digital media platforms include your website, social media channels, blogs, videos, etc.

If you optimise your owned media for SEO, your business will show when prospective clients search for topics relevant to what you offer. The more owned digital media you create, the more visible your business becomes.

This gives your brand authority, thus increasing your ranking on the search engine results page.

Owned digital media gives you the opportunity to control the conversation surrounding your business. To make the most of owned media, you must commit to delivering valuable content on a consistent basis. 

And to do this you really should have a professional PR agency, staffed with ex-journalists and authors, that fully understand your products, market and competition, who can do all this for you – an agency like Lighthouse Romania for example.

Paid Digital Media

Paid media promotes your online content to improve traffic to your owned media assets. This form of media typically includes PPC, paid search ads, display ads and paid articles.

When used correctly, it exposes your content and brand to a wider audience.  A good PR agency can use paid media and organise the click throughs’ to direct the right customers to your website. Furthermore, paid digital media advertising can offer significant and measurable results within your campaigns, thus supporting your overall corporate marketing strategy.

Earned Digital Media

Earned media is publicity generated by your customers. When customers advocate for your brand via word of mouth, social media, reviews, testimonials, shares, re-posts, etc. This is the best form of endorsement a business can have, aligned to ‘word-of-mouth-marketing’.

Strong organic rankings on search engines and high-quality content are two of the forces that drive your earned media. And it is an effective way to grow your brand while cutting down your customer acquisition costs. However, you will have to monitor this regularly, because, unlike owned digital media, you don’t have control over what’s being said. 

This is where you will need someone like Lighthouse to be on top of things, managing, monitoring and measuring all mentions, fine tuning campaigns and recommending complementary tactical plans.

Digital Communication

If required, we could also recommend a digital communication plan from the extensive portfolio of successful tactics that are working best right now and help advise for budget proposals.  

Depending on the circumstances, in some instances a virtual tsunami of information is required in a short window of time and in others, a build up to something tidal.  However, in general, a constant and consistent, regulated wave lapping of relevant, complementary and contextual information is preferred. 

These are our focus areas, from a high level perspective, the key to success is in the content creation, execution and management.

you need to create great content  

• Content creation and publishing - information videos, newsletters

• Content management - generating newsworthy information of interest

• Social platform management - managing specific platforms, including podcasts, forums and webinars

• Social media management - managing all your posts, blogs and customer communications

• Service management - managing and assessing customer issues, concerns and questions

Lighthouse people are understandably fluent with traditional best practice process, the latest trends and current new wave digital automation models of integrated communication platforms.

We know what works and more importantly what doesn't.

Tactical digital communications are integrated into our standard communication proposals, tailored to the specific client.  

lighthouse digital strategies come with service guarantees

From your brief, our experts and management team will custom design what we consider to be the best digital strategy for you. We will provide tactical options, budgets and targets that we will achieve.

You may be very surprised with the strength of our recommendations and the anticipated outcomes.

We would certainly advise you to measure our ‘service guaranteed proposals’, against your current digital performance.