Our business intelligence drives the PR strategy
CUSTOM DESIGNED communication STRATEGIES - if you would like one prepared, simply contact us
PR strategies and tactics
No matter how great your product or service is, without a well-researched plan, your PR campaign will struggle to attract new customers. Effectively communicating your story, value propositions and opinions with real authority, helps you connect with the right audiences at the right time.
Lighthouse has the wisdom to help organisations explain their mission, combine its many visions and values into a cohesive message to stakeholders, be it business partners, customers, employees, regulators, shareholders, journalists, or influencers and drive the communication through the optimum channels.
our pR strategies unlock our clients’ potential
As the leading pr firm in Romania, we believe any objective can be achieved with the right strategy. A coherent PR strategy is based on a thorough analysis of our client's business, market trends, stakeholders, competitors, and the way that they have previously communicated.
From this foundation we can devise the winning pr strategy that will unlock each client’s potential, elevating their status and authority level with authentic communication that establishes confidence and trust across their internal and external business operations.
As it is grounded on facts, you can be assured that the pr proposals will not only achieve the stated goals but most likely exceed them. In fact, most of our PR results have yielded unprecedented results, that have “never been seen before in the Romanian PR industry”.
delivering positive pR impact on your brand and reputation
From the research findings, we craft the communication strategies and tactics that will beat the competition, increase awareness, foster new client engagement, help increase sales and position the client as the leading authority in the market. Great communication can actually make all these things happen!
effective pR communication
An effective strategy combines your organisation's business and communication needs with your constraints and market opportunities to identify the correct strategic positioning. We keep everything aligned using powerful key messaging that resonates with the target audience, winning their respect, admiration and trust.
smart pR communication
Smart PR explains how you can make a difference, be relevant, yet accurate, be trustworthy and visionary, stating your leadership in your market without being condescending, ensuring that you are perceived as a trusted business partner. How you manage to accomplish these things is straightforward for us, as we have been doing exactly this for over 20+ years, and are regarded as heavyweights in the industry by our clients, peers and the Media.
alone we can do what we do, together we can do much more
Create great pR content
Target customers are not only very busy people, they are now very specific over what content they engage with from the massive choice that the digital world provide. Brands understand this and content needs to be created and delivered that is topical, contextual and relevant to the target customer, via the correct channel at the right time.
Collaborate with PR influencers.
Word of mouth, press coverage and endorsements, have long relied on one effective pr marketing tactic: third-party credibility. No matter who your target market is, the best way to earn credibility is to have people of influence tell others why they appreciate your product or service.
work closely with the key media.
Most traditional press, trade journals, dailies and broadcast shows still carry third-party credibility and in today’s digital world. Keep in mind that these publications are dealing with more competition than ever.
They all welcome news stories and bulletins that are well written, newsworthy and of great appeal to their readers. Understanding the socio-demographics of each News Media, allows us to deliver the relevant content, that the Media want, and to take our clients to the right people, at the right time.
focus on the pR communication strategy
A mass press release, sent out to some worn out, outdated database, will never get you a coveted feature in your national newspaper or a slot on the local morning TV show. If you want to land earned editorial with the traditional press, offer the outlet you are targeting, which would be the key media for that client, an exclusive angle over lunch.
tactical pR communication
There is little point in being the same as everybody else. Whether we are talking about style, branding, proposition or positioning, it pays to stand out from the crowd. There are many original, innovative and forward thinking tactics that can be deployed to help you attain that goal.
empathic pR communication
The key differentiator is to maintain a brand personality that your target audience can clearly understand, relate to and be empathic with. Your actions, which form part of your tactical plans should endorse this and endear you to the audience.
Be involved with the media
To get involved with the Media you really need to understand everything about them and have those business/personal relationships that stand the test of time. Our long and deep experience in this area enables us to deliver a win-win for both our clients and the journalist.
To be involved with the customer, we create a sense of belonging, community and family to bolster that emotional attachment that leads to brand advocation. We are naturals at accomplishing this, and much more.
Lighthouse PR strategies come with service guarantees
From your brief, our experts and management team will custom design what we consider to be the best pr strategy for you. We will provide tactical options, budgets and targets that we will achieve.
You may be very surprised with the strength of our recommendations and the anticipated outcomes.
We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.
chartered institute of public relations.
Clients can be assured that the staff at Lighthouse, all its processes and procedures, is in compliance with and adheres to the guiding principles of the Chartered Institute of Public Relations, the governing body for PR, of which Lighthouse is a Global Affiliate member.