We can optimise your entire go-to-market plan and increase performance

create tactical marketing strategies that win

We work closely with your strategy, sales, product, marketing, pricing and service teams to help develop, fine-tune and align the product and service propositions to specific channels, customer segments, clusters and profiles to ensure that a higher penetration and closure rate is easily achieved.

Stellar reputation

We have a reputation for helping marketing teams improve their tactical marketing strategies, engage better, win easier and radically improve RoI across all deliverables, and ensuring that the marketing function delivers against all its business objectives, in terms of sales, share and revenues.

improve customer acquisition

We have designed numerous new customer acquisition plans over the years and can bring the knowledge and experience of what has been the most successful, and why!

smarter tools

Today, in the digital world, we are embracing new, innovative and exciting ways to sharpen processes, engage better and deliver compelling reasons why customers should listen to you across a multitude of communication channels, by utilising the latest applications and tools that make the entire process much more efficient.

improve customer engagement

We have developed a step-by-step process to articulate customer communication and the business benefits; 1. initial contact with alignment to your brand. 2. Engagement progression to familiarity. 3. Sense of belonging and community. 4. Evolution to Trust and Family. 5. Brand advocate.

Business Intelligence

It all begins with an assessment of the market. We will provide an accurate market scoping document with details of market sizing, growth indicators, new entrants, trends, and a comprehensive view of your competitors.

data interpretation

It is an accepted fact that the more intelligence you have the smarter you will become. And naturally whoever owns the information, owns the market. However, it is what you are able to do with that information, how you use it to your advantage, that is the conundrum that most organisations fail to address in their goal to increase business performance.

Customer Segmentation

Our belief that segmentation is the bedrock for all of your business operations.

A correctly designed and utilised customer segmentation model has the power to transform your business operation into a smart, efficient and effective machine, that maximises revenue potential across the current customer base and the general market.

The customers are categorised by pre-defined metrics into a set order. This becomes the segment pyramid from which the business bases its sales channel structure, product/service propositions and levels of communication.

Customer Targeting

We can help build, acquire and develop the optimum target customer databases and ensure that the right ‘pitch proposition’ is always made to the right people. We factor in all aspects of 'revenue potential', and ensure that all new customers acquired are correctly segmented to form a complete picture of the addressable market and create a sustainable, profitable business ecosystem.

Probably the single most important metric to understand is your prospective cut of the customer budget for your product/service type, known as the 'share of wallet'. This will ultimately define the optimum focus areas for increasing revenues. And we can show you how to ensure that you get the lions share.

Product Proposition Design

We understand not only how to position companies and brands in the marketplace, but also how to package product and service propositions in a manner that compels the customer to buy.

We help develop campaigns that demand attention and craft original, convincing and persuasive arguments that are tailored to your target customers in a style that resonates with their personality type, segment, cluster and profile.

Communication

The Lighthouse communications team can advise across all the best practice areas of ‘how to effectively communicate’ in a way that increases your influence in the market, which when supported by ‘marketing campaigns’, will make the acquisition of new business sales much easier and driving positive increases in market share.

Customer Experience & NPS

Many of the traditional processes for ensuring a great customer experience throughout their engagement journey remains very much a foundation of best practice today. We can help ratify these processes to ensure that most of your customers become the ‘brand advocates’ that help spread the word about your great products and services.

lighthouse provides assurances to increase performance across marketing operations

You will find us to be the utmost professionals with impeccable credentials in our field of expertise, and can provide you with state of art support across all your communication needs.