We manage corporate communication, expertly
EXCEPTIONAL CORPORATE COMMUNICATION - FROM EXCEPTIONAL PEOPLE
We speak your corporate PR language
Our work spans across economic, business and cultural relationships, across markets and borders, we are alert and sensitive to any news and events that may affect the business interests of our clients, in both a negative and positive manner.
Our role is not just to help manage and protect the brand, but to help it develop and grow into a leading brand that is trusted.
Just as we can be trusted with sensitive and complex corporate communication information.
We have in-depth and granular business knowledge and a thorough understanding of many key market sectors.
We can advise organisations in those sectors on how to steer communication to better meet business and stakeholder objectives.
if you want something said ask a man, if you want something done, ask a woman
When you urgently need a brilliant campaign executed to swiftly address changing market needs and perception within a short time frame - speak to the communications professionals at Lighthouse Romania.
Media Management
Thought Leadership
Influencer Management
Events, Forums, Seminars
Reputation Management
Crisis Communication
Employer Branding
Investor Relations
We deliver results
Large organisations have numerous objectives to consider when developing their pr strategy and have to manage multi-faceted strategies to meet the short, medium and long term goals.
All three goals can be reasonably met with a strategic platform that does not date, resonates with all your stakeholders and can be continuously developed into a profound monument of who your are, what you believe in, what you have achieved and what your vision is for the future.
The Lighthouse PR team have experience creating, developing, scaling up and managing many innovative and complex projects across Romania and the EU and assisting the client corporate team in the development of a coherent PR and corporate communication strategy.
be a product of your decision making, not your circumstances
How we deliver the very best strategic communication
First, we understand your business goals. Then, we learn about your personality, strengths, weaknesses, likes & dislikes, with the aim to develop a winning personal brand fine tuned for your marketplace.
We identify the right speakership contexts. We develop all your content for the media, at events, for Linked In & Facebook.
We train you to be even more persuasive with the media, business partners, employees, as a public speaker. We design, develop and deliver all the required KPI’s and assure delivery against them.
Thought leadership strategy
Aimed at building the business and the business leaders reputation, they are about communicating a leader’s capabilities, abilities, successes and life lessons in targeted, strategic and favourable contexts depending on the personality of each individual.
They are also about positioning you and your business as a credible expert, the ‘go-to’ people for authoritative public comments in a specific business area. We do this as in order to gain trust you must first gain authority.
Positioning is a key element of though leadership, it’s about ‘taking the space’, the mindshare as we call it for a certain position that the business needs to be viewed to be ‘in’ or to be perceived as a leader of.
Influencer Management strategy
There is a real need for all brands to be more pro-active on the influencer relations sector to enhance their messages across social media and beyond.
However, very few brands have successfully developed strategic influencer partnerships that resonate almost perfectly with their target audiences.
Lighthouse works with numerous influencers with large dedicated followings in specific sectors and industries and can bring the right influencers to the programme.
If we are realistic and review the detailed communication analytics, we can see that often the only way to reach into those difficult to access target demographics is via an influencer platform.
Strategic & Tactical pR strategy
Being more strategic and less tactical is a win for the short, medium and long term, but this is not true Influence Management, which is more about forging lasting relationships with the bloggers that have a certain respect amongst their followers, a powerful voice within their community and a deep reach across the target demographics that you want to influence.
It is often said that influencing the influencers is not easy, but Lighthouse is actively engaged in doing just that, every day.
Lighthouse PR strategies come with service guarantees
From your brief, our experts and management team will custom design what we consider to be the best pr strategy for you. We will provide tactical options, budgets and targets that we will achieve.
You may be very surprised with the strength of our recommendations and the anticipated outcomes.
We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.
chartered institute of public relations.
Clients can be assured that the staff at Lighthouse, all its processes and procedures, is in compliance with and adheres to the guiding principles of the Chartered Institute of Public Relations, the governing body for PR, of which Lighthouse is a Global Affiliate member.