The communications powerhouse

Need a PR strategy? then talk to the top communications team in Romania.

STRATEGIC COMMUNICATION

Lighthouse are able to’ join the dots’ and advise the best communication strategy across numerous markets in we are active.

CONTENT PRODUCTION

Lighthouse are storytellers that create, write, and produce compelling content that spreads like wildfire across all media channels

CORPORATE COMMUNICATION

Lighthouse can be trusted to deliver against every element of corporate communication that impacts the business

PR STRATEGY

Lighthouse creates winning PR communication strategies and tactics that increase your share of voice in the market, and delivers against the business plan.

MEDIA RELATIONS

The Lighthouse team of ex-journalists and Authors maintain excellent relationships with the Media, ensuring you achieve an authoritative share of voice

EMPLOYER BRANDING

Lighthouse develops powerful communication techniques that attract, onboard and retain great employees.

CRISIS COMMUNICATION

Lighthouse is recognised as the most competent and capable Crisis Communication agency in Romania, and is part of the finest crisis management network across the EU.

DIGITAL MARKETING

Lighthouse has an experienced digital marketing team, packed with expertise and winning tactical approaches, guaranteed to achieve high performance RoI.

ENTREPRENEURS

Lighthouse provides exemplary PR & Marketing for top entrepreneurs to increase their market presence, gain authority and dedicated followers.

START-UP PR

Lighthouse has created exciting start-up PR packages that offer our superb PR services for those on a limited budget.

SOCIAL MEDIA

Lighthouse creates content for all your social media activities across all the channels and provides full reports.

REPUTATION MANAGEMENT

Our strategic communication teams create and protect brand reputations by controlling the narrative, delivering authenticity and gaining trust.

We make exceptional PR happen

We frequently come up with brilliant ideas and enjoy putting them into practice. We make use of the most up-to-date business intelligence, media monitoring, and social listening techniques to create the PR stories that are optimised and tailored for every media channel.

When you offer Lighthouse your PR goals, be ready for a great plan, a wise budget, and amazing execution that often yields astounding outcomes and an exceptional return on investment (ROI).

Enjoy the Quality of Service that the Lighthouse PR team provides

Our strategic communications team is made up of top-tier communicators, former journalists, published authors, and social media specialists who have all earned a reputation for providing our clients with PR services of the highest calibre.

The Lighthouse PR team is well-known in Romania and throughout the EU for their talent in creating compelling narratives in a manner that appeals to the business and national media, resulting in significant and growing media coverage for our clients.

The team creates powerful campaigns with substance, credibility, and authority that may alter, enhance, and significantly improve audience perceptions and thoughts about your company’s brand, across its active markets.

We adopt and use a communications framework that starts with business intelligence that helps formulate the words and images, that help us create, write and present news stories, posts, opinions, articles and blogs in a style that sets Lighthouse apart from the rest.

Empathic PR tactics that will exceed your expectations

We believe that many decisions are often based on emotion and supported by logic. So we use many elements of emotional attachment as a key part of our PR storytelling. We create stimulating, enlightening content that resonates with customers, and is ultimately converted into new business for our clients.

As the image above demonstrates, PR plays a pivotal role in customer engagement, using empathic communication that enhances brand values, supports marketing initiatives and stimulates customers into positive interactive engagement.

Business Intelligence

We gather deep intelligence about each client, their market, trends, competitors, gaps, strengths, weaknesses, opportunities and threats. The share of voice of their competitors and their positioning is also analysed, and on this basis, we provide strategic recommendations and tactical plans to take advantage of the opportunities identified.

In essence, we blend superbly written emotional content with ice-cold business logic, then combine this with white-hot creativity, to create inspirational communication campaigns with a sharp commercial edge.

Persuasive communication

The PR technique is to take the core market information, mesh this with the deep understanding of the target customers, and create key messaging that engages, educates and persuades.

This form of persuasive communication is packaged to successfully combine the clients’ values and business goals in alignment with the needs, wants and expectations of the people, be they employees, partners or potential customers.

internal communication

Our work also takes us into areas managed by the Human Resources team, with the supply of innovative PR solutions for internal communication and employer branding needs.

These projects include identifying specific individuals, by segment, demographic, cluster and profile for recruitment, then creating a compelling communications plan to position a business as a ‘great place to work’ in its respected market.

We help with the communication for onboarding, training and employee retention. We provide all this in complete alignment with the clients’ brand values.

communication Results

Exceptional shareable content is created, which spreads like wildfire on social platforms and secures headlines that get talked about in the print, broadcast and online media.

We are currently achieving a PR coverage ratio that has never been seen before in the market, many of our clients are telling us “this is unprecedented”.

Our clients’ share of voice and media exposure has skyrocketed since they started working with Lighthouse and we can provide the case studies to demonstrate that fact.

Unrivalled communication in Romania

Our qualifications, ability, experience and the proven techniques that we adopt are unrivalled in Romania.

We lead the way in delivering innovative, persuasive communication that has a profoundly positive impact on the client’s health, wealth and reputation. We do not just meet PR targets, we smash them.

Our teams are responsible for driving awareness levels for all our clients to unprecedented heights, setting new industry benchmarks, with Lighthouse receiving awards as the best performing strategic communications consultancy in Romania.

Crisis Communication For Crisis Situations

We should also mention that if your company does not currently have a crisis management playbook in place, now is the time to sit down and start planning. The very future of your business could depend on it.

You can find our more about this invaluable service by reviewing our in-depth advice in the crisis communication and management sections of the site.

If you require more information from some of our clients, we would be happy to introduce you by providing access to numerous client references, by clicking the link here > References

Lighthouse PR strategies come with service guarantees

From your brief, our experts and management team will undertake the required market intelligence review, and custom design what we consider to be the best pr strategy for you. We will provide budgets, tactical options and commercial targets that we will achieve.

You may be very surprised with the strength of our recommendations and the anticipated outcomes. We are extremely resilient and address uncertainty with flexibility.

We would certainly advise you to measure our ‘service guaranteed proposals’, against your current PR performance.

Lighthouse, the top PR Agency is a CIPR member.

chartered institute of public relations.

Clients can be assured that the staff at Lighthouse, all its processes and procedures, is in compliance with and adheres to the guiding principles of the Chartered Institute of Public Relations, the governing body for PR, of which Lighthouse is a Global Affiliate member.

Lighthouse has been selected as the primary crisis communications agency for Romania and the first in South Eastern Europe, for the prestigious CCNE, the Crisis Communications Network for Europe.

With this exclusive membership alliance, Lighthouse are able to deliver an even greater Quality of Service, as it can deliver the EU’s best-practice crisis management and crisis communication solutions, by leveraging the huge experience of the network, to benefit all businesses in Romania.